Kyoto/Neuss - From 3-7 February, together with its German distributor PROFINO, Kyocera will be exhibiting its products in Frankfurt am Main at the Ambiente Trade Fair (Hall 9.0, Booth C21), the world's premier consumer goods fair for the dining, living, giving, and working product domains. At this upcoming trade exhibition, the new, plastic-free packaging for the ceramics specialist’s knives will lay a further milestone on the path towards environmentally-friendly and sustainable production.
New, 100% environmentally friendly packaging
With its ceramic knives, Kyocera has found an alternative to conventional knives for amateur and professional cooks. For almost 40 years now, the company has been constantly improving the quality of its high-performance ceramic blades. Each knife is sharpened by hand with a diamond-coated grinding wheel. This increases resistance to wear, and the knife remains sharp for noticeably longer. Before the knives are offered for sale, they must pass a quality test, which involves cutting through a stack of paper: if the knife sticks, skips sheets, or does not cut cleanly, it is deemed to have failed the test and does not go out on sale. Together with extreme precision, breaking strength, and hardness, the outstanding feature of these ceramic knives is their ease of care. Odours do not cling to the corrosion-free blade and little effort is required to clean it, even in the dishwasher.
About the Ambiente Trade Fair
The Ambiente Trade Fair is the world's leading consumer goods fair for dining, living, giving, and working product domains. The focus of this fair is on the areas of design, tableware, gifts, and home decor. Ambiente gives industry partners the opportunity to introduce innovations and new products directly to buyers and suppliers from all over the world. This year's fair will be held in Frankfurt from 3-7 February 2023. Kyocera and PROFINO – the distributor for the German market – will be exhibiting their products in Hall 9.0, Booth C21.
The PROFINO Company was founded in Solingen in 2008 and distributes innovative products in the kitchen, tableware, food, and 'to-go' product sectors. PROFINO's array of brands comprises a total of 16 well-known international brands, including high-performance products from Kyocera. Like Kyocera, the company focusses on durability, sustainability, and innovation. Towards this end, the proportion of plastic products in the range has also been reduced.